The social web has changed the way we do business forever
The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.
This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:
* Engineer a New Bedrock
* Find Talent You Can Trust
* Organize your Armies
* Answer the New Telephone
* Emphasize Response-Ability
* Build a Fire Extinguisher
* Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Autorentext
JAY BAER is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions. His social media strategy blog, ConvinceandConvert.com, is one of the top ranked business blogs on the Internet.
AMBER NASLUND is Vice President of Social Strategy for Radian6, a social media listening and engagement platform. She frequently speaks on the topics of social media, communication, and community strategy. Follow her award-winning blog at BrassTackThinking.com.
Klappentext
PRAISE FOR THE NOW REVOLUTION
"The revolution is inside, not just out. This book makes it perfectly clear that social media is not a substitute for TV or PR. Instead, it demands that you change who you are and what you do, not how you talk about it."
—SETH GODIN, author of Linchpin
"Jay and Amber have penned a book that truly isn't a social media book. In other words, this isn't the book you pick up when you want to create a blog or Twitter feed or Facebook group; rather, this is the book to read when you need to understand how our newly social and connected world has disrupted business as usual."
—ANN HANDLEY, Chief Content Officer, MarketingProfs
"The real-time revolution is happening all around you whether you choose to join or not. My advice, devour this guide to the revolution and get in the game—NOW!"
—JOHN JANTSCH, author, Duct Tape Marketing and The Referral Engine
"Action. I no longer read a business book like this seeking thoughts and ideas. I read them to get actionable bits I can employ immediately. 'Now' is staring all businesses in the face. It doesn't matter whether you want to join the conversation. They're already shouting for you (or at you). Get this book and heed Baer and Naslund's advice. Now."
—CHRIS BROGAN, President, Human Business Works and bestselling author of Trust Agents
"This book should be read by every person who thinks social media is merely a new tactic for generating clicks and sales. Baer and Naslund make the case that changes in our world don't just suggest ways our communication or marketing strategies must be altered but instead require transformation of the enterprise. This isn't just an inspirational book but a practical one."
—AUGIE RAY, Senior Analyst, Forrester Research, Inc.
"Jay and Amber have gone from two of the best bloggers in the business, to coauthors of one of the best books for business. The question isn't 'if' you should read this, but 'when.' And the answer is in the title."
—SCOTT STRATTEN, bestselling author of UnMarketing: Stop Marketing. Start Engaging
Zusammenfassung
The social web has changed the way we do business forever
The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.
This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:
- Engineer a New Bedrock
- Find Talent You Can Trust
- Organize your Armies
- Answer the New Telephone
- Emphasize Response-Ability
- Build a Fire Extinguisher
- Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Inhalt
Acknowledgments viii
Introduction x
1 Engineer a New Bedrock 1
2 Find Talent You Can Trust 23
3 Organize Your Armies 51
4 Answer the New Telephone 83
5 Emphasize Response-Ability 107
6 Build a Fire Extinguisher 137
7 Make a Calculator 157
Where Do We Go from Here? 187
Index 193