Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. John and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.
Autorentext
Jay Barney and Trish Gorman Clifford
Titel
What I Didn't Learn in Business School
Untertitel
How Strategy Works in the Real World
EAN
9781422170724
ISBN
978-1-4221-7072-4
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
12.10.2010
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
0.7 MB
Anzahl Seiten
272
Jahr
2010
Untertitel
Englisch
Unerwartete Verzögerung
Ups, ein Fehler ist aufgetreten. Bitte versuchen Sie es später noch einmal.