This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:
The author as the prodigal returning to his native land-his second coming
Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming
Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming
Titel
The Second Coming
Untertitel
Strategic Success Story!
Autor
EAN
9798897631360
Format
E-Book (epub)
Hersteller
Veröffentlichung
24.09.2025
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
0.88 MB
Anzahl Seiten
152
Unerwartete Verzögerung
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