People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
Titel
Anticonventional Thinking
Untertitel
The Creative Alternative to Brainstorming
Autor
EAN
9789491156052
ISBN
978-94-91156-05-2
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
15.01.2015
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
1.97 MB
Anzahl Seiten
124
Jahr
2015
Untertitel
Englisch
Auflage
1. Auflage
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