This book provides a captivating and data-driven exploration of ESG strategies, examining their driving forces and financial impact on firms and capital markets. While ESG adoption has gained significant momentum, the financial implications of ESG strategies remain a debated topic. This book aims to bridge the gap between corporate ESG strategies and their measurable market outcomes, offering a comprehensive analysis of the drivers that motivate firms to embrace ESG initiatives. By integrating a thorough literature review with rigorous empirical research, it uncovers how ESG initiatives shape corporate decision-making, risk-taking, and market reactions. What sets this book apart is its comprehensive and analytical approach-not only identifying why firms adopt ESG strategies but also assessing their real effects on firm performance, investment behavior, stock returns, and financial risk. By bridging theoretical insights with real-world data, it provides a robust framework for evaluating ESG's role in shaping corporate resilience and long-term value creation.

Jianrong Wang is an Assistant Professor at Asia Europe Business School,Shanghai International School of Chief Technology Officer, East China Normal University. Dr. Wang received the Ph.D. in Finance from Illinois Institute of Technology. Dr. Wang's areas of interests are corporate finance, innovation, and ESG. Her research has been published in Journal of Business Research, Applied Economics, Managerial Finance, and International Journal of Financial Studies.