The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.
NEW to the Fourth Edition:
- Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.
- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.
- Additional learning features including critical reflection boxes, case studies and chapter summaries.
- A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.
Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
Autorentext
John Gill, before his retirement, was Reader in Management in Sheffield Business School.
Zusammenfassung
The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. NEW to the Fourth Edition: - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up. - Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience. - Additional learning features including critical reflection boxes, case studies and chapter summaries. - A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts. Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
Inhalt
PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH
Introduction
Starting Management Research
The Role of Theory in Research Methods
PART TWO: KEY METHODS IN MANAGEMENT RESEARCH
Experimental Research Design
Action Research
Survey Research Design
Qualitative Methodology
The Case of Ethnography
PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH
Philosophical Disputes and Management Research
Conclusions
Evaluating Management Research