A proven, strategic plan to help your nonprofit emerge from the
2008-2009 economic storm
Utilizing the extensive expertise of leading fundraising
consulting firm Skystone Ryan's executive leadership team and
managing consultants to explore and illuminate the most timely
issues facing the philanthropic community, Building Strong
Nonprofits: New Strategies for Growth and Sustainability
identifies new opportunities to define the future of
philanthropy.
* Includes notable contributors from the Skystone Ryan leadership
team
* Analyzes the most potent trends and developments and interpret
their implications for the future of philanthropy
* Offers eight to twelve essays, each by a different Skystone
Ryan consultant with particular experience, insight, and expertise
in the area
Building Strong Nonprofits: New Strategies for Growth and
Sustainability is you, whether you are a nonprofit leader,
executive director, board member, or development director, and are
becoming aware that new organizational strategies are called for if
the same old donors are not supportive in the same old ways.
Autorentext
JOHN C. OLBERDING is President and CEO of Skystone Ryan, one of the nation's leading fundraising consulting firms serving a wide variety of organizations both large and small. He has personally provided leadership and guidance in assessment, planning, fundraising, and management to over 200 health, religious, cultural, environmental, and social service agencies.
LISA BARNWELL WILLIAMS is Vice President of Skystone Ryan. She has twenty-five years of executive-level experience in fundraising and organizational development for nonprofit organizations, with special expertise on issues relating to nonprofit boards, donor relations, and strategic fundraising.
Klappentext
BUILDING STRONG NONPROFITS
New Strategies for Growth and Sustainability
Every organization has struggled through the economic crisis of 2008 and 2009, but none more than the nonprofit. The light at the end of the tunnel is finally appearing, but new strategies and perspectives are urgently needed as organizations confront the cultural changes ahead.
Proficiently exploring how the philanthropic sector is evolving in areas such as social media, the global economy, social entrepreneurship, and cause-related marketing, Building Strong Nonprofits: New Strategies for Growth and Sustainability illuminates the most timely issues facing today's philanthropic community.
Edited and written by the Skystone Ryan consulting team—a world-class, philanthropic group of astute, educated fundraising and nonprofit consultants—the essays in this innovative book each take a fresh look at a unique side of nonprofit growth, including:
- How women are changing the face of philanthropy
- How human nature, business principles, and financial realities are transforming the missions, management, and finance of nonprofit organizations
- The secrets behind high-impact non- profit corporate partnerships
- Tips for casting your net into the social media ocean
- Challenges facing the nonprofit career path professional
- Diversity in philanthropy
- How to develop a worldwide fundraising strategy
Drawing from the hard-won wisdom of Skystone Ryan's fundraising leaders, Building Strong Nonprofits introduces interactions, institutions, and ways of giving that have the potential to bring the philanthropic community vitality, stability, and relevance in today's new economic climate. Its clear strategies and practical tools offer your nonprofit the guidance it needs to take advantage of the changes—and unlimited opportunities—that face the nonprofit world.
Learn more about Skystone Ryan at www.skystoneryan.com
Zusammenfassung
A proven, strategic plan to help your nonprofit emerge from the 2008-2009 economic storm
Utilizing the extensive expertise of leading fundraising consulting firm Skystone Ryan's executive leadership team and managing consultants to explore and illuminate the most timely issues facing the philanthropic community, Building Strong Nonprofits: New Strategies for Growth and Sustainability identifies new opportunities to define the future of philanthropy.
- Includes notable contributors from the Skystone Ryan leadership team
- Analyzes the most potent trends and developments and interpret their implications for the future of philanthropy
- Offers eight to twelve essays, each by a different Skystone Ryan consultant with particular experience, insight, and expertise in the area
Building Strong Nonprofits: New Strategies for Growth and Sustainability is you, whether you are a nonprofit leader, executive director, board member, or development director, and are becoming aware that new organizational strategies are called for if the same old donors are not supportive in the same old ways.
Inhalt
Acknowledgments xi
Introduction xiii
Chapter 1 A New Day for Philanthropy 1
John C. Olberding
The Big Picture 3
What Will Be Different 4
What Will Not Change 11
Conclusion 13
Chapter 2 A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy 15
Lisa Barnwell Williams
Women Are in the Game 16
There's Power in Numbers 20
Let's Get Together and Give! 22
Moving onto the Big Stage 26
Who Are the Women on Your Team? 27
Conclusion 33
Chapter 3 The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations 35
Charley Ansbach
A Period of Significant Change in the Nonprofit Sector 35
Why Are Things Changing? 38
What Is Changing? 42
Conclusion 53
Chapter 4 High-Impact Nonprofit-Corporate Partnerships 55
Eugenia V. Colon
Trends in Corporate Giving 56
Areas of Corporate Funding Interest 59
High-Impact Partnerships: Investing for the Upturn 67
Conclusion 71
Chapter 5 Casting Your Net into the Social Media Ocean 73
Paul Ghiz
What Is Social Media? 74
Social Media by the Numbers 74
Planning Your Social Media Strategy 76
Social Media Tips to Consider 77
A Closer Look at Social Media Tools 79
Raising Money with Social Media 81
Social Media Impact on Search Marketing 83
Major Donors in Social Media 84
Conclusion 90
Chapter 6 All Sails Unfurled: Education and Professionalism for Philanthropic Professionals 93
Martin L. Novom
Challenges Facing the Career Path Professional 93
Lifelong Learning as a Discipline 96
The Pursuit of Professionalism 107
Conclusion 113
Chapter 7 Diversity in Philanthropy: A New Paradigm 115
James B. Tyson
A Primer on African-American Philanthropy 116
The Status of Solicitors of Diverse Backgrounds 121
A Solution: Institutional Resolve and Commitment 125
Developing a Pipeline: Looking to the Future 127
Conclusion 128
Appendix A: Black Philanthropy
References 130
Appendix B: Resources 132
Chapter 8 Twenty Years . . . and Learning 133
Daniel Yoffe and Laura Zylstra with Donna Leigh King and John C. Olberding
Beginning from the Beginning 136
A Look at the "Big Two": India and China 139
Latin America: A Disparate Region 144
Diaspora: New Opportunities and Giving Circles 148
Conclusion 150
Notes 151
…