Proven techniques to win over any audience and make any sale
Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations.
Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded. A must-have resource for government contractors, sales and marketing professionals, and anyone seeking to raise the level of their oral presentation skills, this book will help you:
* Develop winning approaches to oral presentations regardless of experience or skill level
* Build the confidence to present your ideas to individuals, teams, and large audiences
* Incorporate your personal and professional lives into your communication strategies
* Create and deliver messages that will win the hearts and minds of any audience
Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations is an indispensable tool for those who speak to influence, to promote, and to sell--aiding you in making positive and lasting impressions on potential customers, team members, and decision makers.
Autorentext
JOHN PARKER STEWART is the founder and CEO of Stewart Leadership, which he started in 1980. He is globally recognized as a leadership coach, consultant, educator, speaker, orals/speech coach, and team performance specialist. John has coached and trained tens of thousands of leaders worldwide.
DON FULOP is a senior executive who has worked in aerospace and defense his entire career. During his career with the world's largest defense contractor, he led teams that won billions of dollars in new business.
Klappentext
PRAISE FOR
MASTERING THE ART OF ORAL PRESENTATIONS
"If you are a professional who has to win a proposal or impress a prospective client, this book is a must-read for you and your team."
Mike Thomas, Former President, Lockheed Martin
"Fulop and Stewart truly stand up and deliver. They lift the veil and reveal what magicians rarely, if ever, share: their real secrets. They have been there and done thatskillfully, gracefully, and seemingly effortlesslydelivering uncommon results."
Dr. Lani Kass, Senior Vice President and Corporate Strategic Advisor, CACI International Inc.; Former Senior Policy Advisor to the Chairman of the Joint Chiefs of Staff; Former Special Assistant to the Chief; USAF Former Professor of Military Strategy, National War College
"Facing an oral presentation is much feared but is an increasingly critical aspect of winning business. Rest assured the winning organization will have thoroughly studied this invaluable resource."
Colonel James C. Adamson, US Army, Ret.; NASA Astronaut; Former President, Lockheed Martin; Former CEO, Allied Signal/Honeywell
Mastering the Art of Oral Presentations is your hands-on guide for creating and delivering presentations that have the punch and credibility that can convince your listeners that you have the product or service they need. No matter if you are presenting to a single individual or an auditorium filled to capacity, this book gives you the suggestions and information needed to help you plan, develop, and present a dynamic presentation.
The book contains the time-tested suggestions for pitching your message to government agencies, private companies, and key decision makers. The authors explain what it takes to create conversational presentations that are head and shoulders above the competition because they incorporate compelling personal stories. They also discuss how to refine your message, highlight your product or service's strengths, and use effective graphics and visuals.
Mastering the Art of Oral Presentations gives solid advice for delivering a presentation that will engage your audience, instill confidence, and ultimately win them over.
Zusammenfassung
Proven techniques to win over any audience and make any sale
Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations.
Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded. A must-have resource for government contractors, sales and marketing professionals, and anyone seeking to raise the level of their oral presentation skills, this book will help you:
- Develop winning approaches to oral presentations regardless of experience or skill level
- Build the confidence to present your ideas to individuals, teams, and large audiences
- Incorporate your personal and professional lives into your communication strategies
- Create and deliver messages that will win the hearts and minds of any audience
Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations is an indispensable tool for those who speak to influence, to promote, and to sellaiding you in making positive and lasting impressions on potential customers, team members, and decision makers.
Inhalt
Foreword xix
Introduction An Absolute Will to Win Is Essential for Success xxi
Government Orals What They Are, How They Originated, Why They Are So Important, and the Requirements the Government Must Follow When They Are Used xxiii
Customer's Objectives xxv
Your Team and Your Team's Objectives xxvi
Orals Coach or Speech Coach? xxviii
Chapter 1 Preparation: Preparation Is the Foundation of Success 1
Customer Intelligence 2
Evaluation Criteria 7
Team Strengths and Weaknesses 8
Competitor Strengths/Weaknesses 10
Presentation Win Strategy 13
Value Proposition 17
Win Themes and Discriminators 18
Getting to Blue! 24
Chapter 2 Secrets of Successful Presenters: An Audience Quickly Forgets the OrdinaryDon't Be Ordinary! 27
Let Your Self Shine Through 28
The Power of Personal Stories 29
Converse Rather Than Lecture 31
Teach the Customer Something They Don't Already Know 32
Include Something Astounding 34
Keep It Short, Swe…