Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

J. Jonathan Gabay

Introduction; Chapter 1 The Creative Briefing Process; Chapter 2 Mind Your Ps and Qs; Chapter 3 Why use ten words when one will do?; Chapter 4 Is it 'Its' or 'it's'? Choosing the Right Word for the Right Occasion; Chapter 5 Spell well; Chapter 6 Consonants Divided by Continents - UK v US Language; Chapter 7 Do You Speak Marketese?; Chapter 8 Idioms Make the Heart Grow Fonder; Chapter 9 Clichés - They're Playing our Song Again; Chapter 10 Metaphors - Spot the Resemblance; Chapter 11 As thought-provoking as a well-placed simile; Chapter 12 Would you rather be cuddly or plump? It's all in the euphemism; Chapter 13 Portmanteau - copy blending; Chapter 14 All together now - collective nouns; Chapter 15 Rhyme time; Chapter 16 Get your tongue around this.... (tongue twisters); Chapter 17 Words from the wise; Chapter 18 The business of quotes; Chapter 19 Is it a bird? Is it a plane?... No it's a sloganeer!; Chapter 20 Today's the day...; Chapter 21 A world of facts; Chapter 22 Top tips; Chapter 23 So what's new?;