Most business ideas fail not because they're bad, but because they're launched too big, too soon, and on too many assumptions. This book shows you how to flip that risk on its head-turning small, fast, and deliberate tests into your most powerful growth tool. By mastering the art of affordable business experiments, you'll learn to prove or disprove your hunches before you spend serious money, time, or credibility.
Packed with practical strategies for rapid prototyping for startups, step-by-step guidance for MVP launch strategy, and proven market validation techniques, it gives you the clarity to know when to double down, when to pivot, and when to walk away. You'll discover how to use false door testing to gauge real demand, run pricing experiments that reveal exactly what customers are willing to pay, and design feedback loops in product development that accelerate learning instead of slowing it down.
This is for founders, intrapreneurs, product managers, and anyone who wants to make smarter decisions under uncertainty without burning through resources. Instead of betting everything on one big launch, you'll build a repeatable process for low-cost, high-impact tests that de-risk bold ideas and uncover hidden opportunities.
Inside, you'll learn how to:
- Create a minimum viable test playbook to validate ideas in days, not months
- Apply a go/no-go decision framework to cut losses early and invest with confidence
- Transform experiments into lasting competitive advantage
If you're ready to replace expensive guessing with evidence-driven action, this book will give you the mindset, tools, and confidence to win big by failing small-turning uncertainty into your most valuable asset.
Autorentext
Jordan Hale is a product strategist and experimentation advocate who has spent years helping teams replace costly assumptions with affordable tests. Blending pragmatic design instincts with clear-eyed decision frameworks, Jordan focuses on small, fast moves that produce real evidence-before time and money are locked in. Their work spans early-stage startups and established companies launching new bets, with a consistent throughline: make learning cheaper than guessing. When not building minimum viable tests, Jordan writes about market validation, pricing signals, and feedback loops, aiming to give builders a calmer, more disciplined way to choose what to do next-and what to stop doing.