"José-Rodrigo Córdoba-Pachón makes a timely and valuable contribution in his book " Creativity and Management Education: A Systemic Rediscovery". The book focuses on the elusive and alluring subject of creativity and he explores the subject from an interesting and fresh perspective as he encourages that we rediscover our creativity. He particularly looks at management education and creativity and explains that management education focuses on educating students who can add value to the economy. He argues that this view needs to be reevaluated and explains that soft-tyrannies seek better standardisation in education, ICT based assessments, with more students and fewer educators and resources, and does not allow creativity to develop in students. Yet, creativity is one of the top ten skills needed now and in the future, but still, management education is hindering creative expression. For him, students should be encouraged to pursue their inner passions, embrace the spirit of play, and rediscover creativity. This is not easy but important, not only now but also for the future of business and humans."

- Professor Ziska Fields, University of Johannesburg, South Africa

"It is exciting that this book redefines creativity in management learning as seriously playful processes. The book deconstructs the current tyrannies of teaching management and injects a fresh spirit of creativity into it. Reading it will enable you to make sense of what is blocking your creative potential in the classroom, and see how you could explore new challenges and possibilities."

- Dr Tim Butcher, Associate Professor of Organisation Studies, University of Tasmania (Australia).

- Dr Amanda Gregory, Senior Lecturer in Management Systems, Hull University Business School, UK

This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process. To date, creativity in management is a valuable skill, but one which has been institutionalized and subordinated to metrics such as economic growth, knowledge disciplining and employability.

After a critical analysis using Foucault's governmentality to identify how creativity is being organized in management education, this book examines diverse initiatives intended to nurture creativity. Then, and through a systemic recontextualization of governmentality and other notions like play, it provides conceptual and practical guidance derived from the author's own self-narratives (games) as student and educator. The book concludes with important reflections, implications and guidelines for the nurturing in creativity in management education and life in general.

This book will be a valuable reading for creativity and innovation scholars, academics working in management education and students in general.

Dr. José-Rodrigo Córdoba-Pachón (FHEA) is associate professor at the school of Business and Management, Royal Holloway, University of London.  He holds a computer science and systems engineer degree, MA, PhD and post-doc in systems thinking.  He was also business analyst, project manager and family entrepreneur in Colombia, his home country.

1.      Introduction: Setting out the scene for creativity rediscovery.   This chapter lays out the motivation to write this book and the writing style as self-reflective.   I bring my own experiences of being a management student and currently a management educator.  I claim that management education has become sophisticated in designing and maintaining umbrella systems that rather than engaging students with creativity, have narrowed down their options.    I introduce the idea of a system to help make sense of how management education becomes the result of interactions of different elements, often meeting purposes that are different from those intended.  I describe the structure of the book.

2.      A critical analysis of creativity in management education. Using Foucault's ideas on governmentality, I provide a framework for the analysis of management education, with emphasis on how it influences the subjectification of students and staff towards employability and innovation, and how this contributes to narrow down options for all of us to think and act differently.  Despite standardisation, employability and anxiety under the idea of fast education however, it would be possible to exert our freedom in different ways and develop new forms of subjectivity that could help educators and students transcend existing boundaries of what they think about themselves and others in creativity. 

3.      Brief cracks of light to rediscover creativity in management education.    This chapter reviews several current proposals to develop creativity in education.  It does so by focusing on early education and management education, comparing assumptions and approaches between specific approaches and in relation to their emphasis on teaching/learning creativity or creative learning/ teaching.   It is argued that in both stances, a sort of natural form of creativity is being supported at an individual level, which is then supported by a (systems) biological idea that allows for the accommodation of developmental approaches to creativity.   This form of holographic-systemic thinking that relates self and environment needs to be challenged or complemented, so that other forms of transcending for a self could be considered. An introduction to critical and applied systems thinking is proposed, with a view to create a bridge between creativity and ethics and extend reflection on boundaries in applied systems thinking.  

4.      Ethical substrata for the creative self in management education.    In this chapter, alternatives to consider what a creative self could mean in management higher education are proposed and reviewed.   These alternatives link creativity with ethics through understandings and boundaries of self in Western philosophy and could also extend systemic reflection for creativity.   The work of Charles Taylor on authenticity, Markus Gabriel on neo-e…