K. Dave Crowder Ed.D stumbled into learning and development in the usual way: He developed a reputation of doing such a great job training new people that he became a trainer. The chemical plant he worked for gave him a three-day train-the-trainer course and that was it. Eventually, he earned a bachelor of education degree, a master's degree, and doctor of education degree - and now he's written the book he wishes existed when he entered the field. Drawing on more than twenty-five years of working in and managing learning and development in industry and corporate settings, he covers the basics from a corporate and industry learning perspective. He answers questions such as: What can be done with instructional design to improve learner motivation? Why can a person can be good at one thing and not very good at another? How can competency profiles help trainers effectively develop a needs analysis? What can person do to be a more effective teacher or coach? He also challenges myths related to learning. Other topics include curriculum design, motivating learners, learner assessment, and program evaluation.

K. Dave Crowder Ed.D started his career with Dow Chemical, where he was an operator and maintenance technician before accepting a role in learning and development. He returned to school to earn a doctoral degree in education. Crowder later worked for the learning and development group at Shell Energy before joining Devon Energy. He has gained a great deal of practical knowledge over twenty-five years of working in the learning and development field with international companies. Crowder Learning and Development Solutions, www.crowder-lds.com