The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens--being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time.
Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.
* Learn how to prepare for an on-camera appearance
* Tailor your presentation to on-camera demands
* Discover how the camera interprets wardrobe and body language
* Appear dynamic, confident, and engaged when the lens points your way
The lens captures everything--the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence--even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.
Autorentext
Karin M. Reed is the CEO of Speaker Dynamics, a communications firm based in Raleigh, North Carolina. She has made a career out of communicating on camera as an award-winning broadcast journalist, spokesperson, and executive communications specialist.
Karin has been a trusted trainer and consultant for organizations ranging from early-stage start-ups to Fortune 500companies. She empowers her clients, whether they come from the C-suiteor the sales force, to speak with ease to any audience on any platform. Her methodology is based on more than 20 years of personal presentation prowess and the understanding that the best speakers are steeped in authenticity.
Klappentext
There's no escaping the fact that the ability to perform on-camera has be-come an essential business skill. Written by a top presentation coach and award-winning news anchor, this book takes the mystery out of performing on video and tells you what you need to know to appear confident, engaging, and in control in front of the camera, and to make your message sing.
The camera captures and exaggerates all awkward pauses, fidgets, and nervous ticks—and every oddity is recorded for posterity. A poor performance can broadcast the wrong message about you, your intentions, and your organization. If professional entertainers need coaching to come across well on video, is it any wonder that a business professional, even one with years of public speaking experience, would too?
That's where On-Camera Coach comes in. Whether you're preparing to speak before shareholders or employees, appear in a marketing video, take part in an on-air interview, or even give a TED Talk, On-Camera Coach arms you with the tools you need to present effectively before a camera.
Karin Reed covers every stage of the successful on-camera performance, from initial preparation and wardrobe selection, to presentation and Q & A. She explores common misconceptions about performing in videos and alerts you to mistakes businesspeople often make when appearing on camera. And she gives you priceless pointers on how to dress, how to stand and sit, what to do with your hands, how to control the pitch of your voice and the rhythms of your speech, where to look and where never to look, and much more.
Whether for Skype interviews or virtual conferences, shareholder presentations, or television appearances, On-Camera Coach walks you through all the steps involved in delivering your message clearly, effectively, and with confidence.
Zusammenfassung
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lensbeing on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time.
Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.
- Learn how to prepare for an on-camera appearance
- Tailor your presentation to on-camera demands
- Discover how the camera interprets wardrobe and body language
- Appear dynamic, confident, and engaged when the lens points your way
The lens captures everythingthe awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidenceeven when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.
Inhalt
Wiley & SAS Business Series ii
Preface xvii
Acknowledgments xix
Section One The Inescapable RealityWe All Have to Communicate through a Camera 1
Chapter 1 Why You Need to Read This Book 3
The Power and Pervasiveness of Video 5
The Decline of the Professional Spokesperson 6
The Global Communication Tool of Choice 7
Hiring by Skype 8
The Perils of Video 9
How Reading This Book Can Improve Your On-Camera Performance 9
What You Will Need 10
Topics to Be Discussed 10
Chapter Takeaways 11
Notes 11
Chapter 2 Why the Camera Changes Everything 13
My Aha! Moment 16
A Camera Changes Everything 17
No Immediate Feedback 17
Your Own Worst Critic 18
Recorded for Posterity 19
Unfamiliar Territory 20
The Archenemy of Performance Success: You 21
The Key to On-Camera Success: Authenticity 22
Chapter Takeaways 24
Section Two The MVPs of Performance Success 25
Chapter 3 MMental Mind-set: The Prep before the Performance 27
Reaching the Real Audience 28
Visualize the Viewer 30
Video Chat: Now You See Me, Now You Don't 30
Embrace Your Nervousne…