In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don't either. Companies who can't keep up risk falling behind.

In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.