Seminar paper from the year 2014 in the subject Business economics - General, grade: 73, Loughborough University, course: Business Analysis, language: English, abstract: This paper looks into the UK Supermarket Industry in 2014 with an in depth PESTEL analysis of the external factors influencing the Supermarket Industry. It also introduces the main competitors in the industry namely, Tesco, Sainsbury's, Asda and Morrisons and the two German discounters that are rapidly gaining market share in the UK, looking at the competitive arena with the help of Porter's Five Forces.