This publication titled, "Practical Public Relations", provides readers with an introduction to public relations in media. Attempts have been made towards understanding various perspectives on public relations. An introductory overview of major concepts and approaches in public relations is given. The publication focuses on public relations management in media and advertising. Reflections are made on public relations jobs and associated accountability issues An overview of practical public relations management functions is made in detail. The role of practical public relations in management-employee relations are covered. Efforts are made towards understanding media planning for better public relations. The following topics discussed in this title: Introduction to Public Relations in Media; Overview of Various Perspectives on Public Relations; Major Concepts and Approaches in Public Relations; Public Relations Management in Media and Advertising: An Overview; Reflections on Public Relations Jobs and Associated Accountability Issues; Practical Public Relations Management Functions: An Overview; Role of Practical Public Relations in Management-Employee Relations; Media Planning for Better Public Relations and Bibliography etc.

Kaushalendra Saran Singh has been doing active journalism for the last 20 years and held senior positions in newspapers like Hindustan Times and Economic Times in India and in Oman Tribune in the Sultanate of Oman. He has a LLB degree. He is also a Master's and M. Phil. degree holder in Media Management. He keeps on visiting colleges and schools of journalism as guest, as well as, visiting lecturer. He has been invited frequently as an expert on report writing, newspaper layout and design by several journalism schools. Currently he is working as Bureau Chief in Sultanate of Oman's official newspaper Oman Daily Observer.