The groundbreaking international bestseller that will help you fulfil your true potential.

The Element is the point at which natural talent meets personal passion. In this hugely influential book, world-renowned creativity expert Ken Robinson considers the child bored in class, the disillusioned employee and those of us who feel frustrated but can't quite explain why - and shows how we all need to reach our Element.

Through the stories of people like Vidal Sassoon, Arianna Huffington and Matt Groening, who have recognized their unique talents and made a successful living doing what they love, Robinson explains how every one of us can find ourselves in our Element, and achieve everything we're capable of.

With a wry sense of humour, Ken Robinson shows the urgent need to enhance creativity and innovation by thinking differently about ourselves. Above all, he inspires us to reconnect with our true self - it could just change everything.

'The Element offers life-altering insights about the discovery of your true best self' Stephen R. Covey, author of The 7 Habits of Highly Effective People

'A book that lightens and lifts the minds and hearts of all who read it' Susan Jeffers, author of Feel the Fear and Do It Anyway

Ken Robinson is an internationally recognised leader in the development of creativity, innovation and human resources. He has worked with national governments in Europe and Asia, international agencies, Fortune 500 companies, national and state education systems, non-profit organisations and some of the world's leading cultural organisations. He was knighted in 2003 for his contribution to education and the arts.