Welcome to the marketing field! If you are interested in a career as a marketing professional, you've come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketingSEO (search engine optimization) and web analyticsSocial media marketingGraphic designBrand managementProduct marketing



Autorentext

By Kezia Endsley



Inhalt

Introduction

Chapter 1Why Choose a Career in Marketing?

Chapter 2Forming a Career Plan in Marketing

Chapter 3Pursuing the Education Path

Chapter 4Pursuing a Marketing Career

Notes

Glossary

Further Resources

Bibliography

About the Author

Titel
Marketing Professionals
Untertitel
A Practical Career Guide
EAN
9781538159316
Format
E-Book (epub)
Veröffentlichung
15.11.2021
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
4.13 MB
Anzahl Seiten
134