A popular fundraising blueprint for small- to mid-sized nonprofit organizations
In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.
The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find:
* "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers
* Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches
* Discussions of budgeting and planning, as well as how to handle significant financial trouble
An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.
Autorentext
ABOUT THE AUTHORS
KIM KLEIN is a founding partner at Klein and Roth Consulting. She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself.
STAN YOGI is a Senior Consultant with Klein and Roth Consulting. He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.
Inhalt
Online Content
Acknowledgments
Introduction to the 8th Edition
About the Authors
Part One: Nonprofits and the Money They Raise
Chapter 1: The Size and Scope of the Nonprofit Sector
Chapter 2: Creating a Fundraising Philosophy
Chapter 3 Be Clear About What the Money Will Do
Chapter 4: What You Have to Understand to Begin Fundraising
Chapter 5: The Importance of a Good Board of Directors
Part Two: Ask Them, Thank Them, Ask Them Again
Chapter 6: Financial Needs and Fundraising Strategies
Chapter 7: The Very Human Need for Appreciation
Chapter 8: Getting Comfortable with Asking
Chapter 9: Ask Real Prospects
Chapter 10: How to Ask
Chapter 11: Strengthening Relationships by Creating Categories of Donors
Part Three: Strategies for Acquisition and Retention
Chapter 12: Multi-Channel Fundraising
Chapter 13: What Successful Mass Appeals Have in Common
Chapter 14: Direct Mail
Chapter 15: Online Fundraising
Chapter 16: Phone Banking
Chapter 17: Special Events
Chapter 18: Establishing Voluntary Fees for Service
Chapter 19: Door-to-Door and Street Canvassing
Chapter 20: Opportunistic Fundraising
Part Four: Inviting Current Donors to Make Bigger Gifts
Chapter 21: Building Major Donor Programs
Chapter 22: Setting Up and Maintaining Recurring Donor Programs
Chapter 23: Legacy Giving
Chapter 24: Setting Up an Endowment
Part Five: Using Campaigns to Raise Large Amounts of Money
Chapter 25: What All Large Campaigns Have in Common
Chapter 26: Raising Money for Capital
Chapter 27: Endowment Campaigns
Chapter 28: Conducting Feasibility Studies
Part Six: Budgeting and Planning
Chapter 29: Developing a Budget
Chapter 30: Creating a Fundraising Plan
Chapter 31: What to do in case of Financial Trouble
Chapter 32 The Perennial Question of Clean and Dirty Money
Part Seven: Fundraising Management
Chapter 33: Infrastructure for Fundraising
Chapter 34: Hiring a Development Director
Chapter 35: Using a Consultant, Coach, Mentor, or Trainer
Chapter 36: Dealing with Anxiety
Part Eight: You the Fundraiser
Chapter 37: Know What You Need to Know
Chapter 38: Working with Your Executive Director
Chapter 39: Working with Volunteers
Chapter 40: When You Encounter Ethical Dilemmas
Part Nine: Special Circumstances
Chapter 41: Raising Money in Rural Communities
Chapter 42: Fundraising for a Coalition
Chapter 43: When No One Is Paid
Chapter 44: When You Are Just Starting Out
Part Ten: The Power of Individual Donors in Two Social Movements
Chapter 45: Fundraising for LGBTQ Equality and Justice
Chapter 46: Building Political Power for Immigrant Right
Index