Your visual, step-by-step guide to search engineoptimization, from an Internet marketing expert Techniques and best practices for search engine optimization areconstantly evolving. This visual guide to SEO is fully updated withinformation on the latest and most effective ways to move yourwebsite up in the search engine rankings. Internet marketing guruKristopher Jones, a frequent keynote speaker at interactivemarketing conferences, explains all the key concepts in a visualformat so you can see how they work and what to do. Learn aboutkeyword generation, internal linking, URL structure, contentcreation, using social media, and more. * More than 70 percent of businesses today have websites; searchengine optimization is a vital factor in growing a business bygaining new customers while increasing business from existingcustomers * This two-color book is the only guide to search engineoptimization that is presented in a visual format * Presents search engine marketing principles including keywordgeneration, on-site optimization involving website structure,internal linking, URL structure, content creation, off-siteoptimization, social media optimization and more * Author is a popular keynote speaker and panelist at interactivemarketing and technology conferences Search Engine Optimization: Your visual blueprint foreffective Internet marketing, Third Edition helps visuallearners master and maximize SEO techniques.

• Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques
• See how to generate keywords that work, create effective pages, and produce meaningful content
• Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

• Researching and choosing keywords
• Optimizing meta description tags
• Using proper keyword density in content
• Setting up blogs and communities
• Installing Google Analytics tracking code
• Generating leads with Facebook ads
• Creating pay-per-click campaigns
• Optimizing landing pages
• Getting your site listed on Local.com
• Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike."
William Sears, Senior Manager, Search Marketing, Disney Interactive

• High-resolution screen shots demonstrate each task
• Succinct explanations walk you through step by step
• Two-page lessons break big topics into bite-sized modules
• "Apply It" and "Extra" sidebars highlight useful tips

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

• More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
• This two-color book is the only guide to search engine optimization that is presented in a visual format
• Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
• Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

An Introduction to Search-Engine Optimization xviii

Chapter 1 Getting Started with Search-Engine Optimization

Choose a Topic 2

Find Your Target Audience 4

Set a Budget 6

Set Goals 7

Put a Team Together 8

Keep Up with Industry News 10

Attend an Industry Conference 12

Chapter 2 Keyword Generation

An Introduction to Keyword Generation 14

Select Keywords 16

Analyze Your Competition with Compete.com 18

Analyze Your Competition with SEMrush 20

Research Keywords with KeywordSpy 22

Using the Wordtracker Keyword Suggestion Tool 24

Using the Google AdWords Keyword Tool 26

Research Keywords with Keyword Discovery 28

Research Keywords with Bing Keyword Tool 30

Research Keywords with Übersuggest 32

Using the Google Trends Tool 34

Chapter 3 Creating Pages

An Introduction to Creating Pages 36

Choose Filenames 38

Optimize Title Tags 40

Optimize Meta Description Tags 42

Optimize Meta Keyword Tags 44

Create a Meta Robots Tag 46

Add Emphasis with Header Tags 48

Using Text Modifiers 50

Optimize Images 52

Create Links 54

Validate HTML 56

Chapter 4 Basic Website Structure

An Introduction to Basic Website Structure 58

Find Web Hosting 60

Establish a Domain Name 62

Optimize for Multiple Browsers 64

Plan and Design a Website Structure 66

Link within Subject Matter Themes 67

Design a Sitemap 68

Create a Company Information Page 70

Create a Privacy Policy 72

Chapter 5 Advanced Website Structuring

An Introduction to Advanced Website Structuring 74

Create a Robots.txt File 76

Specify a Canonical Page 78

Using the Nofollow Attribute 80

Structure URLs Correctly 82

Protect Yourself with an .htaccess File 84

Using Mod_Rewrite to Rewrite URLs 86

Redirect Non-WWW Traffic to WWW 88

Redirect with 301 Redirects 90

Chapter 6 Creating Content

An Introduction to Creating Content 92

Write for People, Not Search Engines 94

Avoid Duplicate Content 96

Using Proper Keyword Density 98

Using Latent Semantic Content 100

Keep Content Current 102

Optimize Non-HTML Documents 104

Chapter 7 Creating Communities

An Introduction to Creating Communities 106

Create a Blog with WordPress 108

Create a Blog with Blogger 110

Create a Blog with Tumblr 112

Write Search-Engine-Optimized Posts 114

Make Your Blog Successful 116

Create a Community with vBulletin 118

Create a Community with phpBB 120

Make Your Forum Successful 122

Add Reviews to Your Website 124

Chapter 8 Building Links

An Introduction to Building Links 126

Evaluate Competition 128

Evaluate Potential Linking Partners 130

Gather Link Intelligence with Open Site Explorer 132

Acquire Quality Links 134

Using Effective Anchor Text 136

Content Marketing with Guest Blogging 138

Content Marketing with Infographics 140

Encourage Community Participation 142