Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

MurrayKyle: Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business
Titel
The Retail Value Proposition
Untertitel
Crafting Unique Experiences at Compelling Prices
EAN
9781442696488
Format
E-Book (pdf)
Veröffentlichung
22.07.2019
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
1.62 MB
Anzahl Seiten
248