In this book, Larry explains what sales coaching is and what sales coaching in the financial services industry should look like. He offers a Developmental Sales Coaching Model that has helped top managers in the financial services business make the big leap to become fantastic sales coaches.

Larry Sloan spent over 35 years in the financial services industry and over 25 years as a manager, leader, and coach. An accredited coach, he now operates his own coaching business under the label SloantheCoach. He helps financial advisors build bulletproof practices and he helps sales managers build top performing teams.