The bestselling textbook to understanding health research,
updated and expanded

Research Methods in Health Promotion provides students
and practitioners with essential knowledge and skills regarding the
design, implementation, analysis, and interpretation of research in
the field of health promotion. Now in its second edition, this
bestselling textbook has been updated with more recent research
methodologies and additional information on sampling, participatory
and survey research, and qualitative data analysis. The entire
research process is covered, with specific points relating to both
qualitative and quantitative research. By breaking the daunting
process of research into simple and well-defined steps, this
user-friendly text encourages students to think about research as a
sequential process and provides explanations that facilitate better
understanding of each step in the research process. A separate set
of chapters cover the more quantitative methodological areas
including designs, measurement, sampling, and data analysis in
depth, giving readers the understanding they need to apply in
practice.

This book also provides applied chapters that illustrate the
practical aspects of the research process, along with other
critical information including grant writing and scientific
writing.

* Evaluate the ethics, design, analysis, and interpretation of
research

* Identify and understand the key components of research
studies

* Analyze and interpret the results of experimental and survey
research designs

* Understand the process of publishing a research report and
constructing a grant proposal

Research Methods in Health Promotion is ideal for both
undergrad and graduate methods courses in health promotion and
public health.

LAURA F. SALAZAR, PHD, is an associate professor and associate dean for research at Georgia State University's School of Public Health.

RICHARD A. CROSBY, PHD, is the Good Samaritan Endowed Professor and Chair in the College of Public Health at the University of Kentucky.

RALPH J. DiCLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research at Emory University.

Klappentext

A THOROUGHLY UPDATED EDITION OF THE BESTSELLING GUIDE TO HEALTH PROMOTION AND RESEARCH

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. This book presents an easy-to-follow, complete approach to research.

In this Second Edition, the authors have updated their popular text with new content and features that make Research Methods in Health Promotion more engaging, more relevant, and more comprehensive. Updates include:

• New chapters on community-based participatory research, large-scale surveys, and qualitative data analysis
• Recent examples and cases encompassing all levels of health promotion, from individual to structural
• New pictures, graphics, chapter previews, and definitions of key concepts to enhance the learning experience
• Renewed emphasis on global health promotion and the integration of public health with environmental health
• Expanded content related to new sampling methods, various types of triangulation, and cost-benefit analysis

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.

This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing.

• Evaluate the ethics, design, analysis, and interpretation of research
• Identify and understand the key components of research studies
• Analyze and interpret the results of experimental and survey research designs
• Understand the process of publishing a research report and constructing a grant proposal

Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.

Figures, Tables, and Boxes vii

Preface xv

Acknowledgments xix

The Authors xxi

The Contributors xxiii

Foreword xxv

Part One: Foundations of Health Promotion Research 1

Chapter 1 Key Steps in the Research Process 3
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 2 Philosophy of Science and Theory Construction 23
Laura F. Salazar, Ralph J. DiClemente, and Richard A. Crosby

Chapter 3 Ethical Issues in Health Promotion Research 45
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Part Two: Fundamentals of Health Promotion Research 79

Chapter 4 Observational Research Designs 81
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 5 Experimental Research Designs 115
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 6 Principles of Sampling 147
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 7 Measurement in Health Promotion 177
Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. DiClemente

Chapter 8 Qualitative Research Strategies and Methods for Health Promotion 209
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente

Part Three: Applications of Health Promotion Research 257

Chapter 9 Conducting Observational Research 259
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research 285
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 11 Community-Based Participatory Research in the Context of Health Promotion 313
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 12 Program Evaluation 337
Nancy J. Thompson and Michelle C. Kegler