Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the "Worthiness Era." And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be "good company." Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies' records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index-that is, companies that have behaved better-outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are-those companies that are worthy of your time, your loyalty, and your money.
Autorentext
Laurie Bassi is CEO of McBassi & Company, a consulting firm that applies Good Company principles to help businesses improve their results. She also chairs Bassi Investments.
Zusammenfassung
We're losing patience with bad companies. We're fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "e;corporate social responsibility."e; And Laurie Bassi and her co-authors have news: the "e;bad boy"e; days are over. We're at the dawn of the Worthiness Era, when doing the right thing is no longer optional--it's the key to success. And they've got the data to prove it. Good Company lays out the convergence of social, economic, and political forces-- ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market--that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index. Using publicly available information as well as original research, the Good Company Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples Bassi and company carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it's no longer a question of ethics or virtue: it's a matter of survival.Winner of the gold medal in the Business/Leadership category of the 2012 Nautilus Book Awards and Choice Magazine's Outstanding Academic Title Award.