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For courses in Intercultural Business Communication.

With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.

Titel
Intercultural Business Communication
Untertitel
Pearson New International Edition
EAN
9781292052311
Format
E-Book (pdf)
Veröffentlichung
03.10.2013
Digitaler Kopierschutz
Adobe-DRM
Anzahl Seiten
304