Being a writer is serious business. You're selling more than a book. You're selling yourself as a writer. Learn strategies for creating your unique brand, and an experimental mindset that will keep you on track through the roller coaster ride of the industry. Learn how to define success and what to do when presented with problems. Fool's gold will shatter when hit, but gold transforms. Be golden in your approach to writing and publishing.

Lisa is the owner of Heart Ally Books, an independent publishing company. Before that, she owned a website design company specializing in creating websites for authors. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She's most proud of her children, adores her husband, and seems to be constantly surrounded by cats.