Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Autorentext
Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.
Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.
Titel
Entrepreneurial Marketing for SMEs
Autor
EAN
9781137532589
ISBN
978-1-137-53258-9
Format
E-Book (pdf)
Hersteller
Herausgeber
Veröffentlichung
26.10.2015
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
1.03 MB
Anzahl Seiten
215
Jahr
2015
Untertitel
Englisch
Unerwartete Verzögerung
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