By 2050, the world's population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production.

Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful - from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber, and sugarcane production. He also poses the question: where next?

Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

Lucas Simons

Preface

Acknowledgements

How to read this book

Part 1: What is the problem?

1. Guatemala, where it all began

2. What you eat impacts the world

3. Reading and understanding behavior in systems

4. Why do agricultural markets fail?

Part 2: What is the solution?

5. Phases of market transformation

6. How does market transformation start?

7. The first mover and competition phase

8. The critical mass and institutionalization phase

9. The level playing field phase

10. Key questions about market transformation

11. Ten examples of inspirational change-makers

Appendix 1: Sector fact sheets of coffee, cocoa, and palm oil

Appendix 2: Sources