A marketing plan is your blueprint for success. It will guide your book promotion activities. This book aims to help you achieve this lofty goal by helping you:

• establish your author platform
• create a competitive marketing plan for your book's promotion
• implement your marketing plan to achieve sales and entry to a wider audience

To help you create effective actions and language for your book marketing plan this book includes: a 21 step marketing timeline, a marketing plan outline, a marketing plan sample narrative, and a marketing plan worksheet. There are detailed marketing strategies in chapters 5 - 10, and in the appendix a comprehensive list of resources including: bookstores, libraries, NPR stations, bloggers, reviewers, and more. You'll also find delicious recipes to share with your virtual or in-person marketing team.