The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Autorentext
KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.
Inhalt
Marketing Challenges in Islamic Countries Marketing in Central Asia Marketing in Kazakhstan Marketing in the Maghreb Region Marketing in Morocco; L.S.Amine & K.R.Gray Marketing in the Middle East Marketing in Kuwait; C.P.Rao & A.A.Al-Wugayan Marketing in Saudi Arabia Marketing in Iran Marketing in the Islamic Countries of Southeast Asia
Titel
Marketing in the Emerging Markets of Islamic Countries
Autor
EAN
9780230626287
ISBN
978-0-230-62628-7
Format
E-Book (pdf)
Hersteller
Herausgeber
Genre
Veröffentlichung
28.11.2006
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
25.84 MB
Anzahl Seiten
207
Jahr
2006
Untertitel
Englisch
Unerwartete Verzögerung
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