A Wall Street Journal Bestseller
An insider's revealing and in-depth examination of Big Tech's failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.
Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.
Offering an account of the world of tech startups in the United States and Europe--from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)--Trampled by Unicorns argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.
Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses--and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.
Trampled by Unicorns' exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology's all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, "we don't need less tech, we need more empathetic tech." And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.
Autorentext
MAËLLE GAVET has been named one of Fortune's 40 under 40, a Young Global Leader by the World Economic Forum, one of the Most Creative People in Business by??Fast Company and was on Time magazine's list of the 25 Top 'Female Techpreneurs'. She has been a senior executive at numerous large tech companies around the world, including the Priceline Group (OpenTable, Kayak,??Booking.com) and Compass. She was also a Principal at the Boston Consulting Group for 6 years.
Zusammenfassung
A Wall Street Journal Bestseller
An insider's revealing and in-depth examination of Big Tech's failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.
Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.
Offering an account of the world of tech startups in the United States and Europefrom Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)Trampled by Unicorns argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.
Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businessesand the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.
Trampled by Unicorns' exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology's all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, we don't need less tech, we need more empathetic tech. And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.
Inhalt
Introduction 1
Part One Monsters of Scale
Chapter 1 Making the World a Better Place 7
Tech as Driver of Economic and Social Progress 7
Hidden Effects 10
Chapter 2 Culture Bubble 13
What Do Engineers Know About the World! 16
Steve Jobs Didn't Build Apple by Being Humble and Caring About People 19
Chapter 3 Emerald Cities 23
Landlords Pounding on the Door 25
We Know Our Responsibility to Help Starts at Home 28
Shockingly Poor Value for Taxpayers 29
Chapter 4 The New Feudalism 35
The Human Impact of Tech Disruption 35
They Do a Lot More Revenue with a Lot Fewer People 39
$1.42 per Hour 41
Chapter 5 Anti-Social Networks 43
Undermining Facts and Science 44
Democracy Under Attack 47
Unrelenting Hate 50
When She Showed Me the Messages, I Just Felt Sick 53
#NewZealandmosqueattack 54
The Ugly 57
YouTube Recommended Alex Jones 15 Billion Times 58
Section 230 60
You're Arguing About Whether the Baby's Dead 61
I'm Going to Show You More Car Crashes 65
Chapter 6 Venture Capital and the Holy Grail of Scale 67
The Good, the Bad, and the Ugly 69
It's All About Scale 70
You Don't Scale Fast If You Try to Get Everything Perfect 72
FOMO 73
Harvard or Stanford? 74
A New Investor Class? 76
Chapter 7 Psychos of the Valley 79
A Grandiose Sense of Self-Worth and Poor Behavioral Controls 81
Shallow Affect (Superficial Emotional Responses) 83
Pathological Lying 85
A Lack of Remorse or Guilt and a Failure to Accept Responsibility for One's Own Actions 86
Callousness and Lack of Empathy 87
Juvenile Delinquency 88
Chapter 8 Between Scylla and Charybdis: What Happens If We Do Nothing 91
The Orwell Scenario 92
The Huxley Scenario 96
Part Two Fixing the Chaos Factory
Chapter 9 We Should All Be Chief Empathy Officer 105
What Does an Empathetic Company Look Like? 107
1. People 108
2. Decision-Making Processes 114
3. Business Model and Economics 119
Chapter 10 A Multiplayer Game: Corpora…