How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity - presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that's easy to say, it's much harder to actually do. By helping the reader discover their core values and passions and present that consistently to the world, Being You is the definitive guide to personal branding in the 21st century.

Maggie Eyre is an internationally recognized expert in personal presence and leadership motivation, with over 30 years' experience in business, public relations and performance. She has trained many senior business executives, public figures and academics to harness their maximum potential and shine with authentic voice and action, and her career is focused on showing clients how to think and act as a personal brand. Her previous book, 'Speak Easy: The essential guide to speaking in public' (Exisle Publishing) is sold around the world.