How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity - presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that's easy to say, it's much harder to actually do. By helping the reader discover their core values and passions and present that consistently to the world, Being You is the definitive guide to personal branding in the 21st century.