The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.
Autorentext
Marc Benioff is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model for global philanthropy, as portrayed in this book.Karen Southwick is an experienced journalist who has worked for several magazines, including Forbes ASAP and Upside, and metropolitan daily newspapers, including the San Francisco Chronicle. She has written four books on the business side of technology, most recently Everyone Else Must Fail: The Unvarnished Truth about Oracle and Larry Ellison, published in November 2003 by Random House/Crown. She is currently an executive editor at CNET News.com.
Zusammenfassung
What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including employees, equity, products, and relationships-in order to provide real value to the communities in which they operate. Case studies look at how both large and small companies, have structured their philanthropy programs for maximum effectiveness and true integration. We see what works and what doesn't. Here is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good. Foreword by Paul Newman