A book for managers grounded in the best academic and managerial research. A practical guide describing the steps for identifying, measuring and improving social impact. With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, it fills a critical gap.
Autorentext
Epstein, Marc J.; Yuthas, Kristi
Zusammenfassung
Identifying, measuring and improving social impact is a significant challenge for corporate and private foundations, charities, NGOs and corporations. How best to balance possible social and environmental benefits (and costs) against one another? How does one bring clarity to multiple possibilities and opportunities? Based on years of work and new field studies from around the globe, the authors have written a book for managers that is grounded in the best academic and managerial research.It is a practical guide that describes the steps needed for identifying, measuring and improving social impact. This approach is useful in maximizing the impact of different types of investments, including grants and donations, impact investments, and commercial investments.With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, Measuring and Improving Social Impacts fills a critical gap.
Inhalt
PrefaceIntroductionPart 1: What Will You Invest?1. The Social Impact Creation Cycle2. Understanding the InvestorPart 2: What Problem Will You Address?3. Understanding the Problem4. Understanding the Investment OptionsPart 3: What Steps Will You Take?5. How Social Impacts are Created6. Linking Actions to ImpactsPart 4: How Will You Measure Success?7. Measurement Basics8. Measurement Approaches9. Measuring Your ImpactPart 5 How Can You Increase Impact?10. Social Impact Measurement Maturity11. Amplifying Your Impact12. Call to ActionSocial Impact Self-AssessmentNotesBibliographyIndexAbout the Authors