An insightful look at how Kmart's management destroyed thecompany Kmart's Ten Deadly Sins spins an intriguing tale of the missteps ofa retail giant who once had the industry in the palm of its handand foolishly let it all slip away. This engaging book weavescorporate history in with financial analysis and commentary thatleaves the reader with a better sense of where Kmart has been andwhat its potential is for a turnaround. This first in-depthexamination of Kmart clearly identifies and discusses the tenmissteps and miscalculations Kmart's CEOs have repeatedly made,including resisting investments in technology, brand mismanagement,and haphazard expansion, to name a few. Author Marcia Layton Turnertaps many of her vast contacts within the retail business communityto get the inside scoop on what really brought this once mightyretail giant to its knees. Kmart's Ten Deadly Sins is written forreaders who find themselves wondering how a company with suchbright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author ofThe Unofficial Guide to Starting a Small Business and The CompleteIdiot's Guide to Starting Your Own Business. With an MBA incorporate strategy and marketing from the University of Michigan,she spent several years with Eastman Kodak in marketing andmarketing communications. She is currently a freelancewriter/author and ghostwriter for college-level business textbooks.Turner has also written for several top magazines and Web sites.
Autorentext
MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com's AboutWork site and Macmillan's Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.
Klappentext
Advance Praise
"It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale."
Al Ries, Chairman, Ries & Ries
"A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied."
Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology
Zusammenfassung
An insightful look at how Kmart's management destroyed the company
Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.
Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.
Inhalt
Acknowledgements.
Preface.
Discount Retail Timeline.
Introduction.
Chapter 1. Brand Mismanagement.
Chapter 2. Not Knowing Its Customers.
Chapter 3. Underestimating Wal-Mart.
Chapter 4. Lousy Locations.
Chapter 5. Ignoring Store Appearance.
Chapter 6. Technology Aversion.
Chapter 7. Supply Chain Disconnect.
Chapter 8. Loss of Focus.
Chapter 9. Strategy du jour.
Chapter 10. Repeating the Same Mistakes.
Conclusion.
Bibliography.
Index.