Marketing Methods to Improve Company Strategy - Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

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E-Book (epub) Marketing Methods to Improve Company Strategy von Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

Marketing Methods to Improve Company Strategy Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli E-Books Englisch

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This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

Titel

Marketing Methods to Improve Company Strategy

Untertitel

Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

Autor

Marcos Fava Neves

Luciano Thome e Castro

Matheus Alberto Consoli

EAN

9780203859865

ISBN

978-0-203-85986-5