First published in 1998, this volume looks at the potential and motivation for companies and industries to go green. Mardie Townsend examines issues including human behaviour towards the environment, structuration theory, why companies go green and factors helping and hindering the 'greening' of industry. It emerged as part of an international monograph publishing series covering new research into the 'green' issues such as government, corporate and public responses to environmental hazards, the economics of green policies and the effectiveness of environmental protection programmes.

Townsend, Mardie

1. "Unless We Change We'll Get Where We're Going". 2. Human Behaviour Toward the Environment - Patterns and Understandings. 3. 'Green' Industry - Myth or Reality? 4. Structuration Theory - a Framework for Analysis of 'Green' Industry. 5. Methodological Approach. 6. Why Companies Go 'Green' - What the Literature Says. 7. Motivations for the 'Greening' of Industry - 'Insider' Views. 8. Help from Inside and Outside - Factors Assisting the 'Greening' of the Industry. 9. Hurdles and Hindrances - Factors Inhibiting the 'Greening' of Industry.