Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.

This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.

Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.

The book also features accompanying online exercises.

Marie Elisabeth Mueller is a public broadcast journalist, university educator, and trainer for digital journalism and communications who has been working in the media industry, at universities and in organisations for more than twenty-five years. She is a versatile author and publicist for print, radio, TV, multimedia and online media. Marie Elisabeth Mueller also conducts storytelling trainings, content strategy coaching and design sprints for innovative digital products for media houses, NGOs and small and medium-sized enterprises. She completed her doctorate in media studies/philosophy at the University of Constance on the topic of "Digital Storytelling in Film". She teaches interactive multimedia storytelling and platform strategy at universities in Germany and abroad, including the Stuttgart Media University and University of the Fine Arts in Berlin (Germany), S. I. Newhouse School for Public Communications in Syracuse (USA), Asian College of Journalism in Chennai (India) and Danish School of Journalism in Aarhus (Denmark). From 2004 to 2008, she was seconded to the University of Nairobi in Kenya as a DAAD lecturer. In 2020, Marie Elisabeth Müller received the Gisela Bonn Award for her outstanding contributions to Indo German relations. She is partner of the international core team of several global collaborative reporting projects like the Global News Relay and the Global Pop-Up Newsroom.

Devadas Rajaram is the former editor-in-chief of Info2cell.com, senior journalist, and a professor of New Media at the Asian College of Journalism (ACJ) in Chennai, India. In 2018, the renowned American media organisation Media Shift named him one of the twenty most innovative journalism teachers in the world - the only one not from the US (http:// mediashift.org/2018/01/edshift20-honoring-innovative-journalism-educators-2017/). Devadas Rajaram is one of the pioneers in digital journalism. He started experimenting with mobile storytelling in 1997. He holds a distinguished Master's degree in International Multimedia Journalism from Newcastle University (UK). Devadas Rajaram is one of the lead educators of international collaborative projects for journalism schools across the world, particularly in the Global Pop-up Newsroom and the Global News Relay. Since 2012, he has been teaching mobile journalism, social media and interactive multimedia storytelling at the Asian College of Journalism in Chennai. He has been a guest lecturer at the Stuttgart Media University in Germany and at the American University in Bulgaria.

Contents

1. How can I make use of storytelling?

1.1. Facts tell, stories sell

1.2. What is social storytelling?

1.2.1. Listen to your followers

1.2.2. Find the right tone

1.2.3. Make your stories travel across relevant channels

1.2.4. Begin with social stories a long-term relationship with your community

1.3. Why is storytelling so impactful?

1.3.1. Stories wire visuals to our brains

1.3.2. Explain complex matters in simple stories

1.3.3. Lead users as a guide through your stories

1.4. How self storytelling works on your profiles - get inspired by best practice examples

1.4.1. Personal Profile Stories

1.4.2. Community Profile Stories

1.4.3. Brand Profile Stories

1.4.4. Journalists Profile Stories

2.1. Story anatomy in place of the 'hero's journey'

2.1.1. Farewell to the 'hero's journey'

2.1.2. Guides

2.1.3. Story anatomists

2.1.4. Nanoparticles

2.2. Find story-beats

2.3. Show faces and voices

2.4. Develop micro-stories

2.5. Use multimedia layers

2.6. Make use of cross platform methods

2.7. Collaborate with influencers

3.1. Visual, mobile, social

3.2. Design your narrative strategy

3.2.1. Engage with your users

3.2.2. Visualise your language

3.2.3. Experiment with user-centred technology

3.3. What is quality content?

3.3.1. Short, relevant, profound, purposeful, rapid

3.3.2. Multimedia content

3.3.3. Interactive content

3.3.4. Immersive elements

3.3.5. Live is life

3.4. The small multimedia abc for social media storytellers with their smartphones

3.4.1. External smartphone equipment

3.4.2. Shooting and framing

3.4.3. Photos

3.4.4. Videos

3.4.5. Shooting

3.4.6. Post-production

3.4.7. Audio and music

3.4.8. Texts

3.4.9. 3D objects

3.4.10. 360-degree spaces

3.5. Produce mobile stories in five steps

3.5.1. Storyboard

3.5.2. Framing

3.5.3. Recording and shooting

3.5.4. Writing

3.5.5. Sequencing and editing

4.1. Smartphones change everything

4.2. Micro storytelling

4.2.1. Hashtags

4.2.2. Memes

4.2.3. Feeds

4.2.4. Stories

4.2.5. Why stories and toks replace the newsfeed

4.3. In-built storytelling tools and platform specifics

4.3.1. Social+ companies

4.3.2. Digital shop windows vs. Social stories

4.3.3. Twitter

4.3.4. TikTok

4.3.5. Snapchat

4.3.6. Instagram

4.3.7. Facebook

4.4. Explainer videos

4.5. Social audio

4.6. Live social TV

5.1. Integrated, convergent storytelling

5.2. How do I find good stories?

5.2.1. Search, find, verify

5.2.2. Story-DNA

5.2.3. Platform-agnostic planning

5.3. How do I prepare best?

5.3.1. Facts, people, stories

5.3.2. Platform-specific planning and producing

5.4. An excellent concept is a must

5.4.1. Planning - Micro stories - Interviews - Shooting and postproduction - Distribution - Documentation - Evaluation

5.4.2. Integrate and customise your micro stories multiple times

5.4.3. Build a slow, long-form interactive story

5.4.4. Give data a face and tell data stories with data relevant for your followers and community

6.1. Why do I use digital monitorin…