Imagine if you could create advertising messages that were so compelling, sohypnotic, that you could motivate consumers to make an immediate change in theirbehavior by buying your product or service. What would that do for your business? Inthis book, Dr. Mark Young takes you through the complexities of neuroscience andconsumer response to demonstrate how they are applied in common scenarios with realexamples from the advertising world. HYPNO-TI$ING is a blend of hypnosis andadvertising that explains how you can improve the outcomes of your advertisingcampaigns and change the playing field to your advantage.