Bestselling author Marsha Collier presents readers with an all-newguide that goes beyond all previous eBay business books, offeringone-stop guidance on eBay techniques as well as entrepreneurialfundamentals. She provides in-depth coverage on the most criticaleBay topics, including merchandise sourcing, marketing,advertising, and customer service. The minibooks that make up the guide cover eBay registration,navigation, and buying; getting ready to sell; digital photographyand scanning for sales pages; eBay selling and marketing; gettinglegal and licensed; using auction management software; setting upan office (PCs, Internet, networking, and shipping); andPayPal. * Marsha Collier's eBay books have sold hundreds of thousands ofcopies and her Starting an eBay Business For Dummies is currentlythe bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques andissues, but also the basic business strategies that people need torun any successful venture
Autorentext
Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.
Klappentext
9 books in 1— your key to a successful eBay business!
Your one-stop guide to using eBay tools, managing inventory, and selling like a pro
Why are some eBay businesses booming while others bomb? Marsha Collier knows the answers, and she's packaged them neatly in these self-contained minibooks that cover every facet of running a successful eBay business. Your business will blossom with her expert advice on choosing the right things to sell, presenting and promoting your items, shipshape shipping, and even handling the legal stuff.
Discover how to
- Find deals on essential computer equipment
- Communicate with buyers effectively
- Locate the best merchandise to sell
- Take great auction photos
- Open an eBay store
- Make shipping profitable
Zusammenfassung
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Inhalt
Introduction.
Part I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Things Out Before Buying.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Part II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Efficient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Chapter 5: Using eBay’s Management Tools.
Part III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using eBay’s Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Part IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People’s Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Part V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Part VI: Promoting Your Goods.
Chapter 1: Marketing Your Listings on eBay.
Chapter 2: Developing Your Web Site.
Chapter 3: Marketing Your Web Site and eBay Store.
Chapter 4: Using PayPal to Increase Your Sales.
Chapter 5: Getting Advertising Dollars from eBay.
Part VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and Shipping Department.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item’s Delivery.
Part VIII: Power Selling.
Chapter 1: Upgrading to eBay’s Selling Manager.
Chapter 2: Mechanizing with Thir