In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
Autorentext
Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).
Autorentext
Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).
Titel
Market Entry Strategies for Russia
Untertitel
A comprehensive survey based on expert interviews
Autor
EAN
9783836614696
ISBN
978-3-8366-1469-6
Format
E-Book (pdf)
Hersteller
Herausgeber
Veröffentlichung
31.01.2009
Digitaler Kopierschutz
frei
Dateigrösse
0.92 MB
Anzahl Seiten
112
Jahr
2009
Untertitel
Englisch
Unerwartete Verzögerung
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