What Fuels Successful Brands? Belief.

In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.

Belief fuels commitment-and commitment beats compliance every time.

This book is for leaders who value collaboration over control, employees who thrive through connection, and customers who turn into advocates one experience at a time.

You won't find quick fixes or corporate buzzwords here. Instead, Marcotte leans into three decades of hands-on leadership to explore the following:

• Clarifying and codifying the beliefs that shape your brand
• Shifting from box-checking compliance to heart-led commitment
• Inspiring people to strive toward a shared North Star

When you're ready to build a culture of belief that starts in the heart, aligns the head, and moves through every hand, Built on Belief shows you the way.

Matt Marcotte is the founder of M2 Collaborative, a leadership coaching and brand strategy consultancy. He has spent more than three decades in the C-suite building, scaling, reinventing, and leading some of the most valuable brands in the world including Apple, Gap, Tory Burch, Bergdorf Goodman, and Salesforce. Matt teaches an MBA course on consumer and brand relationships at Boston College, his alma mater, and is a Columbia University trained coach. He has been one of RETHINK Retail's 100 Most Influential People and Thinkers360 Top 100 Thought Leaders. He lives in Boston with his husband and dog.