"If you want to understand why Wikipedia is changing the world,
this book is a must read."

-Jimmy Wales, Founder, Wikipedia

"This book is a must read for all - social activists,
politicians or managers - who have an interest in understanding how
our society is morphing."

-Professor C.K. Prahalad, #1 Management Guru and
author of Competing for the Future

Synopsis

The rise of social networks like Facebook, MySpace and Bebo is
changing the way we see ourselves, how we interact with each other,
how we work and how we do business on a daily basis. Throwing
Sheep in the Boardroom explores the powerful forces driving the
social networking revolution, the impact of these profound changes,
and the far reaching consequences of social networking.

Detailing the way social networks affects both individuals and
societies as a whole, the book offers a detailed focus on the ways
social networking affects the world of business and work. The
generation entering the workforce today - and entering boardrooms
everywhere - is fully engaged with social networking and its
uses. Rather than feeling threatened and paranoid, today's business
leaders need to understand this phenomenon, accept that it won't go
away, and embrace its power in the world of business.

Excerpts from Throwing Sheep in the
Boardroom:

"Your next CEO's most impressive job credential might be
status as an online gladiator, honing valuable leadership skills
mercilessly slaying mortal enemies on World of Warcraft. Why not,
the skills necessary to hack your way to the top levels of virtual
games - especially a killer instinct - are excellent
pre-requisites for managing complex organisations."

"Many senior managers mistakenly believe Enterprise 2.0 is a
product, like the latest Microsoft office suite. They don't
realise that Enterprise 2.0 is not a cost centre, but a
"state of mind" - a revolutionary new way of
managing companies and conducting business.

Web 2.0 tools have no regard for "organisational
boundaries, hierarchies, or job titles". Try telling a senior
executive that, henceforth, there will be no job titles, reporting
lines, and organisational boundaries in the company - and
watch the reaction closely."

"When someone calls a meeting, he or she is asserting authority
over those who are invited to attend. Meetings are exclusive and
closed. In most corporations, who gets invited to a meeting -
and who does not - sends a signal about who's 'in
the loop'. Meetings are a form of social grooming inside
organisations. Meetings impose vertical authority. They establish
status hierarchies. The Enterprise 2.0 model is feared in
corporations because it threatens status hierarchies."

"Harnessing the dynamism of horizontal networks, Web 2.0 social
media are bypassing institutional forms of social organisation and
directly empowering people. This book has attempted to tell that
story with illustrations, which, we hope, have offered intriguing
and instructive insights into the powerful transformations we
described. What has interested us most, indeed, is the
transformative impact - or "e-ruptions" -
of Web 2.0 social media on the three dynamics that gave this book
its structure: identity, status and power."

Matthew Fraser, PhD, is a Senior Research Fellow at INSEAD and teaches at the Institut d'Etudes Politiques de Paris. A recognised media industries expert, he also has long experience as a journalist, including weekly columnist, national television host, and Editor-in-Chief of Canada's national daily newspaper, the National Post.

Soumitra Dutta, PhD., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is faculty director of elab@INSEAD, a center of excellence in the digital economy working in collaboration with organisations such as SAP and Intel. His research has been showcased in the international media such as CNN, CNBC, and the BBC. He is a fellow of the World Economic Forum.

Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e-revolution, describe the equally powerful reactions to it, and make predictions about its long-term consequences.

The book is organized around three major themes: identity, status, and power. Following the explosion of Web 2.0 social platforms, identities are becoming increasingly multi-faceted, status is becoming more democratically based on performance, and power is being diffused from centralized vertical structures to horizontal networks. These are powerful changes with profound, far-reaching implications for how we organize our lives, our institutions, and our society.

Taking its title from the whimsical sheep throwing application used by members of sites like Facebook, the book concludes with reflections on the Web's potential to revitalize social capital and civic participation through e-government and e-democracy. Throwing Sheep in the Boardroom will be enjoyed by educated readers with an interest in social trends, consumer behaviour, psychology, history, politics and economics.

"This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing."
Professor C.K. Prahalad, #1 Management Guru and author of Competing for the Future

Synopsis
The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing Sheep in the Boardroom explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking.

Detailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.

Excerpts from Throwing Sheep in the Boardroom:
"Your next CEO's most impressive job credential might be status as an online gladiator, honing valuable leadership skills mercilessly slaying mortal enemies on World of Warcraft. Why not, the skills necessary to hack your way to the top levels of virtual games especially a killer instinct are excellent pre-requisites for managing complex organisations."

"Many senior managers mistakenly believe Enterprise…