The ultimate guide to financial reporting, from theEditor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors isthe ultimate handbook for business and financial reporting. Acompilation of more than two decades worth of wisdom and experiencefrom one of the world's largest news organizations, the bookcontains the information and guidance reporters, editors, andstudents need to be first, fastest, and factual. Bloomberg NewsEditor-in-Chief Matthew Winkler guides readers through the entirereporting process, relating best practices and warning againstcommon mistakes. More than ever before, accurate reporting is crucial, asincreasing numbers of people and institutions are affected by whathappens on Wall Street, and information can move global markets.The Bloomberg Way: A Guide for Reporters and Editors detailsboth the preparation and production aspects that produce greatnews, and provides an inside look at the methods used by an elitefinancial reporting institution. The book goes well beyond"Journalism 101" to provide guidance specific to business andfinancial reporting, empowering reporters and editors to developtheir own methods within the guidelines of solid, ethicalreporting. Topics include: * Style, voice, jargon, and why good writing matters * Stocks, bonds, currencies, and covering markets * Debt, earnings, M&A, and reporting on companies * Government financing, opinion polls, and following themoney The book also provides guidance on taking an idea from pitch topublication, and includes extensive information on publicresponsibility, libel, transparency, and other ethical issues.Between the 24-hour news cycle and the current economic climate,financial reporters need to break news accurately andinformatively. The Thirteenth Edition of The Bloomberg Way: AGuide for Reporters and Editors is the definitive guide toreporting and editing the story of money and finance.
Autorentext
MATTHEW WINKLER is the Editor-in-Chief of Bloomberg News. Prior to founding the news organization at Bloomberg LP, he was a reporter for the Wall Street Journal.
JENNIFER SONDAG is the Standards Editor, Americas for Bloomberg News. She joined Bloomberg in 2000.
Klappentext
PRAISE FOR THE BLOOMBERG WAY
You don't have to be a business reporter to appreciate The Bloomberg Way. Its lessons about clear, crisp writing, the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers.
Sarah Bartlett, Dean, City University of New York Graduate School of Journalism
The new edition of The Bloomberg Way takes readers deeper into the award-winning mindset of global business and economic news leader Bloomberg. Especially instructive in this complete guide to learning by Matt Winkler are examples of exclusive Bloomberg stories; the emphasis on quality reporting, writing and ethical standards; and the descriptions of innovative new functions on its famous terminals to aid the mining of data.
Andrew Leckey, President, Donald W. Reynolds National Center for Business Journalism, and Business Journalism Chair, Arizona State University Walter Cronkite School
Bloomberg Editor-in-Chief Matt Winkler expansively shares the secrets of the fastest growing news organization in the 21st century in The Bloomberg Way, making it a must-have book for any newsroom that covers U.S. or foreign markets, companies, industries or government.
Terri Thompson, Director, Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia Graduate School of Journalism
At Bloomberg, Matthew Winkler built a news organization that is the envy of the industry: vibrant, vital and growing. Here, he gives us his secret sauce: the formula that makes Bloomberg a winner. The Bloomberg Way is a journalism school in a box, useful for anyone who wants to communicate with authority, credibility and clarity.
Jeff Jarvis, Director, Center for Entrepreneurial Journalism, City University of New York Graduate School of Journalism
The Bloomberg Way is the most important book that I've found on the most important topic in journalism today. Matthew Winkler writes crisply, emphasizes points with powerful anecdotes and teaches us that business reporting is a human story.
Randall D. Smith, Professor and Donald W. Reynolds Endowed Chair of Business Journalism, School of Journalism, University of Missouri
Zusammenfassung
The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News
The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes.
More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include:
- Style, voice, jargon, and why good writing matters
- Stocks, bonds, currencies, and covering markets
- Debt, earnings, M&A, and reporting on companies
- Government financing, opinion polls, and following the money
The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.
Inhalt
Introduction xi
Acknowledgments xvii
Chapter 1: The Bloomberg Way 1
Guiding Principles 2
Ethical Standards 3
Chapter 2: The Five Fs 5
Chapter 3: The Four-Paragraph Lead 7
Headlines 12
Leads 13
Size and Scope 18
Reinforcing the Lead 19
Quotations 20
Details 22
Nut Paragraphs 24
To Be Sure 26
Chapter 4: Show, Don't Tell 27
Characterizations 28
Assertions 30
Anecdotes 31
Chapter 5: Writing Well Matters 33
Precision and Brevity 34
Jargon 37
Clichés 38
Word Echoes 38
Tense and Voice 39
Concise Writing 39
Chapter 6: Preparation 41
How to Prepare 41
Source Development 43
Curtain-Raisers 44
Templates 45
Chapter 7: Headlines 47
Improving Headlines 48
Headline Style 49
Grammar and Punctuation 51
Stand-Alone Headlines 52
Story Subheads 53
Avoiding Headline Errors 54
Chapter 8: Covering News 55
Breaking News 56
News Releases 57
Attribution 58
Anonymous Sources 59
Corrections 61
Sen…