Everybody seems to be a photographer these days and there, undoubtedly, is an abundance of beautiful photographs nowadays. For professional, and aspiring photographers, it can be a daunting task to stand out from the crowd and grab an audience's attention. However, the good news is that there are possibilities to reach an audience and gain a following. Photographer Maurice Jager is an internationally-renowned headshot and portrait photographer. He has developed a method to build a clientele for his business. In his book, he offers a comprehensive, step-by-step process to identify, develop and share your personal story, brand story, and how it captures an audience's attention. In addition to Maurice sharing how he consistently evolves his personal brand, the book also offers the stories of ten professional international photographers and how they've built their brands in a way that it has enabled them to reach their financial goals and live a fulfilled life. These stories illustrate the importance of aligning your passion for working behind the camera and the business of being a professional photographer. It offers readers a chance to see how successful photographers have built their business by being themselves in order to attract your target audience, to create a life in which you do what you love. As a result, there is no better time than now to start building your brand.

INTRODUCTION,BENEFIT FROM ADDITIONAL BONUSES,TABLE OF CONTENTS,ABOUT THE AUTHOR: MAURICE JAGER,THE IMPORTANCE OF A PHOTO ONLINE,Photos on social media,People are naturally curious,What's your story?,YOUR VISUAL STRATEGY,INTRODUCTION TO STORYTELLING ONLINE,What is a story?,The benefits of storytelling,Professional storytelling,The six ingredients,What are the chapters in your story?,1. Who are you?,2. What's your background?,3. How do people see you?,4. What do you want to achieve?,5. The details,6. What do you sell?,Information overload prevention,CHAPTER 1: WHO ARE YOU?,CHAPTER 2: WHAT'S YOUR BACKGROUND?,CHAPTER 3: HOW DO PEOPLE SEE YOU?,CHAPTER 4: WHAT DO YOU WANT TO ACHIEVE?,CHAPTER 5: WHAT ARE THE DETAILS?,CHAPTER 6: WHAT DO YOU SELL?,THE STRATEGY,DOWNLOAD THE VISUAL SOCIAL MEDIA STRATEGY TEMPLATE,WHAT CAN THIS LOOK LIKE?,Be fearless,The Hawthorne effect,HELP WITH THE EMOTIONS,Emotions at your fingertips,SETTING PRIORITIES,The right priority,The six chapters,Finding the right balance,The balance,Your flow versus the priorities,THE STORY MONITOR,What is the result of the Story Monitor?,HOW DO I CREATE MY STORY?,HOW TO BECOME PART OF YOUR COMMUNITY,Learn what is important to them,Personas and personalities,INTERVIEW WITH ADRIAN SOMMELING,SOCIAL MEDIA,YOUR HEADSHOT,The importance and effect of clothing,Clothing check!,Collars,Which clothing works for men?,Which clothing works for women?,Makeup tips,Jewelry and your headshot,To the barber/hairdresser?,To shave or not to shave,Expressions,Go for left,Conclusion,INTERVIEW WITH CLAY COOK,YOUR COVER PHOTO,INTERVIEW WITH DANI DIAMOND,YOUR BIOGRAPHY,INTERVIEW WITH EMILY TEAGUE,THE DIFFERENT SOCIAL MEDIA PLATFORMS,Instagram,INTERVIEW GLYN DEWIS,LinkedIn,INTERVIEW WITH HUMBERTO TAN,Facebook,INTERVIEW WITH JOHN DEMATO,Twitter,Pinterest,Clubhouse,Tumblr,Instapaper,Conclusion,INTERVIEW WITH PETER HURLEY,MY SOCIAL MEDIA POSTS,My social media content categories,Interesting articles from others,Own blogs, articles and photos,Promotional messages on social media,The Law of Reciprocity,Evergreen content,Don't give everything away all at once,Posting effectively on social media,Useful tools,INTERVIEW WITH TONY TAAFE,GET STARTED WITH YOUR BLOG,Tips for blogging,My personal plan of action,Some tips and tools while you blog,My eight guidelines for publishing a blog,Getting started,In the end, you just have to do it.,INTERVIEW WITH PRATIK NAIK,CREATE YOUR PHOTO LIBRARY,Create a social media photo library,Tips for photography