This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major print new media outlets.

1. Introduction: Man Enough? 2. Masculinity and Femininity in Politics: Expectations and Implications 3. Gender Bias and Mainstream Media 4. Gender Conflict Framing Theory 5. Gendered Character in Presidential Elections: A Descriptive Analysis 6. Gender Conflict Framing in Election Coverage 7. The Difference Women Make? The Difference Femininity Makes