In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Michael F. Jacobson is co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Jacobson is also author or co-author of What Are We Feeding Our Kids, Marketing Disease to Hispanics, and many other books and reports.

Laurie Ann Mazur writes on issues of environmental and social justice.

Foreword -- Prologue -- The Face of Commercialism -- Targeting Children -- The Private and Public Airwaves -- Chapter Three -- Sexism and Sexuality in Advertising -- Co-opting Civic Groups, Culture, Sports -- Chapter Six -- Chapter Seven -- Commercialized Holidays and Rituals -- Facing Commercialism -- The Impact of Commercialism -- Call to Action