As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.
In the second book of the bestselling Crawl, Walk, Run series, privacy-centric digital marketing leaders Lucas Long, Michael Loban, Alex Yastrebenetsky, and Kent Oldham present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it's not enough to be legally compliant, you'll learn how to renovate your data approach with a formula for creating stronger customer relationships. Crawl, Walk, Run is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.
Autorentext
Michael Loban is the Chief Growth Officer at InfoTrust and coauthor of the Crawl, Walk, Run series. He is a member of the Executive Advisory Board at Xavier University's Williams College of Business and a presenter and contributing writer featured in Forbes and Adweek.