What if the thing you're building is also building you?

In The Making is a powerful blend of memoir, leadership insight, and personal growth. It follows the journey of Michael Ryan Betz?founder, strategist, and community builder?as he navigates change, identity, and ambition to build a modern business with soul.

From a small-town upbringing to scaling a values-driven company, Michael shares the highs and lows of entrepreneurship, creativity, and self-discovery. This isn't a polished how-to manual?it's an honest, raw, and inspiring account of what it means to lead with purpose in the real world.

Through stories of burnout, reinvention, chosen family, and professional wins and losses, In The Making offers a refreshing take on what growth actually looks like: nonlinear, vulnerable, and grounded in authenticity.

Inside, readers will discover:

• The emotional side of building something meaningful • Tools for leading with empathy and clarity • Reflections on staying anchored in your "why" • Ideas for building a company?and a life?that aligns with your values

Whether you're a creative professional, an entrepreneur, a leader in transition, or someone trying to redefine success on your own terms, In The Making will speak to the part of you that knows you were meant for something deeper.

This is a story of becoming. Of building without burning out. Of leading with both vision and heart.

If you're creating something that matters, you're already in the making.